| MAY 11 2020 |
| DigitalDigest |
| A weekly guide to virtual educational events and resources from Sciton® |
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| PATIENT MARKETING |
| National Women’s Health Week is May 10 - 16th |
Health is a lifelong journey, it’s personal and it’s unique to each patient. National Women’s Health Week is dedicated to empowering women to make their health a priority.
Visit ScitonPro.com where you can download new women’s empowerment social graphics posted to the HALO®, BBL™ BroadBand Light, diVa®, Allura™, and ClearSilk™ pages and join the conversation. Ask your patients what motivates them on their health journey and tell them what motivates you. Use the hashtag #FindYourHealth and #NWHW (National Women’s Health Week) and don’t forget to mention which favorite Sciton treatment you’re most looking forward to performing as your practices begin to re-open.
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| /// THIS WEEK’S HAPPENINGS /// | |
| VIRTUAL ZOOM | How We Reopened Our Practice |
| 5/11 at 4 p.m. (Pacific) / 7 p.m. (Eastern) |
| Join doctors Rocco Piazza, MD and Marcelo Antunes, MD, LIVE from The Piazza Center for Plastic Surgery in Austin, TX. Our engaging presenters will share how they went from planning their reopening to what it looks like after. They will discuss the actual phases of bringing back elective procedures, including injectables, BBL and HALO, and other surgical procedures. Hear the perspectives of their team, the services they perform, and the patient experience they create. They'll also share a business snapshot of how they were performing with their JOULE platform prior to COVID-19, the current business climate, and what they believe the future holds for their practice.
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| VIRTUAL ZOOM | Change Your Game: Resurfacing Skin of Color with Sciton Er:YAG |
| 5/12 at 8 a.m. (Pacific) / 11 a.m. (Eastern) |
| Join us for a deep dive into resurfacing skin of color with Sciton's Er:YAG and the Resurfacing Perfected Suite. Dr. Asif Hussein, renowned UK Dermatologist, presents the details of over 30 cases from A to Z including treatment planning, specific settings, treatment videos, post care regimens, guarding against and resolving potential complications, as well as detailed healing diaries. The Sciton Resurfacing Perfected Suite allows for the precise tunability that ensures each patient can get exactly the treatment they need and deserve, from weekend peels and touchups, to the life changing results of acne scar revision, benign lesion removal, and single treatment deep resurfacing — Dr. Hussein has the results to share. |
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| ONLINE COURSE + VIRTUAL ZOOM | Laser Physics, Safety, and Tissue Interaction |
| 5/12 at 2 p.m. (Pacific) / 5 p.m. (Eastern) |
| Presented by John Hoopman, CMLSO, this CME course provides the physician or non-physician staff member an academic forum to learn the fundamental characteristics of laser and light devices and how to apply those fundamentals to common applications to improve efficacy without increasing complications. |
| Complete the course online at your own pace before May 11, 2020. |
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Join John Hoopman for a LIVE Q&A session and brief Laser Safety Officer (LSO) overview via Zoom on May 12, 2020 at 2 pm (PDT) / 5 pm (EDT). |
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| INSTAGRAM LIVE | How I Reopened My Practice |
| 5/12 at 5 p.m. (Pacific) / 8 p.m. (Eastern) |
| Join Sciton and Dr. Steven Camp as he discusses his first week open post-Coronavirus. He will discuss how to prepare patients and staff for reopening with new policies and procedures in place. |
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| VIRTUAL ZOOM | Wine-down Wednesday: A Casual Chat with Industry Experts |
| 5/13 at 4 p.m. (Pacific) / 7 p.m. (Eastern) |
Calling all Nurses, Aestheticians, and Laser Technicians! As we begin to look beyond the perils of the pandemic and towards better days ahead, we invite you to join us for a chat with aesthetic experts as we discuss the future of our industry in a post COVID-19 world.
Join moderator and all around rockstar Daryl Mossburg, RN, BSN – Clinical Development Director at Sciton – as he discusses topics like PPE and sanitation, changes to scheduling, updating consent forms, post-care, and maintaining a work–life balance as we adjust to this new normal. So, pour a glass of your favorite “wine-down” beverage and settle in for what is sure to be a great evening of learning, support, and positivity. |
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| INSTAGRAM LIVE | Mimosas & Marketing |
| 5/14 at 9 a.m. (Pacific) / 12 p.m. (Eastern) |
| Grab your mimosas and let's chat all things marketing! Join Sciton and Lacee J. Naik, VP of Marketing, for a LIVE Q&A to discuss the transition to virtual education opportunities for our customers and how to leverage social media. |
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| VIRTUAL ZOOM | Mindful Marketing 101 [Part 2]: Learn How to Book More Virtual Consults During Social Distancing |
| 5/15 at 12 p.m. (Pacific) / 3 p.m. (Eastern) |
| In this free training, the experts at Medical Marketing Whiz will show you how to create a social media presence that attracts new patients to your practice. They will also share examples of what other practices are doing and open it up for questions at the end. |
| Topics include: |
- How social media can lower the cost of patient acquisition
- The best social media sites to reach patients
- A formula for success with Facebook
- The best times to post content
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| Training Video | Learn from THE ClearV™ Expert — Dr. Campo |
Dr. Antonio Campo is known as THE expert on ClearV and we have been very fortunate to have him demonstrate the advantages of Sciton's new ClearV handpiece and perform a treatment for this training video.
Log-in to Sciton Pro to sharpen your skills, where you can also find new before and after images for ClearV to support your practice. |
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